About Us
EUREKA! Originates from the Greek word ‘heurēka’ which means ‘I have found it’. It is said to have been uttered by Archimedes when he hit upon the method of determining the purity of gold.
Being the first born daughter of my parents, my father ultimately yelled “EUREKA!” and told everyone he’d finally struck gold when I was born and that’s how I got marked by such a unique name.
Inspired by my love for culture and arts which was instilled in me by my late grandmother, Janet Hanyabui, as a Queen mother and an avid lover of arts and crafts, she encouraged us (the grand babies) to appreciate the culture and traditions of our people as she made us sort through her wide collection of colourful beads and pearls. We would wear them proudly like little princesses whenever we visited her in the village of Woe in the Anlo district in the Volta region of Ghana, West Africa.
As an adult, my love for arts and crafts just kept growing but was especially rekindled after my grandmother passed during the Covid-19 pandemic in November 2019. To cope with the grief, I started beading again more so during the subsequent recurring lockdowns when everyone was encouraged to work from home.
THESHOPEUREKA began in 2021, during a time of quiet healing and reflection. Like many, I found myself navigating the mental toll of the post-pandemic world, and in that stillness, I discovered a lifeline in beading. What started as a coping mechanism quickly transformed into a lifelong passion. Through every bead, thread, and design, I channeled emotion into artistry—and slowly, THESHOPEUREKA emerged not just as a brand, but as a narrative of resilience and creative rebirth.
A brand that greatly reflects the simple yet enlightened and colourful personality of the very designer.
In that same breath, Eureka! as a brand offers nothing but joy and an immense feeling of AHAA!
Each of our piece is intricately beaded by hand, using locally sourced materials, and is infused with the care and presence that only handcrafted work can provide. Our aesthetic blends elegant boldness with timeless minimalism, appealing to a wide range of wearers—from those who seek statement vibrancy to those who find beauty in dark, rich tones.
Bead by bead, we give you the one accessory that makes you feel like you’ve just struck gold!
EUREKA! Now you’ve found it!

Mission Statement
To create timeless hand-made beaded accessories that define style and sophistication in the most artistic way for the modern woman with a keen appreciation for the African culture and Heritage.
Vision Statement
To become a globally recognized African brand known for its soulful craftsmanship, cultural storytelling, and joyful design.